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Does your social media have kudos?
Social media is everybody’s favourite specialiality these days, and any brand worth their metal is jumping on the bandwagon.
There are so many, however that seem to be just doing for the sake of it – and even where there is great creative and high-budget execution, you really have to wonder whether many campaigns will have any impact at all.
How do you measure the worth of such campaigns, other than in statistical results?
KUDOS is an interesting method for measuring the merits of social media campaigns holistically – and something that I think is useful in creative planning generally.
A recent Innocent Smoothies campaign is critiqued using the KUDOS yardstick on Contagious.
The Innocent campaign (as with all their work) is very clever and engaging, and something particularly relevant to our work with Natures Way and other more consumer-focused work such as DSH and AeroMobile.
On another note, while I love the concept and content of Contagious, I find the site and newsletter a design and usability nightmare. It’s been this way for years – with the printed magazines a hefty £900 for 4 quarterly issues, I expect a bit more!